Case 06
Increasing Team Brand Awareness
Children's Hospital of Philadelphia
Increasing Team Brand Awareness
Children's Hospital of Philadelphia Family Visitor Services Client Project
Overview
The Family Visitor Services team at CHOP encounters difficulties of effectively offering help to patient families. I helped design a series to help raise their brand awareness.
My Role
Graphic Designer, Team Lead
Company
Children's Hospital of Philadelphia
Timeline
March - June 2024
Team
2 Graphic Designers
1 Motion Designer
1 Engineer
1 Illustrationist
Skills
Adobe Illustrator
Presentation
Figma
Canva
Problem
Design
Increasing FVS Awareness through Welcome Package Redesign
Brochure is improved with more concise visualization and information architecture, while Contact/request card is a new addition with the purpose of informing patient families where to call or submit a non-clinical request.
Increasing FVS Differentiation through branding and Two-sided information
Table-Tent placed on Nurses station enables both nurses and patients/families to receive direct information about FVS and make them distinct from nurses.
- Patient-Facing Side: Deters families from making non-medical requests to nurses
- Nurse-Facing Side: Asks nurses to redirect families to FVS if they have non-medical requests
Branded uniform and friendly mascot make FVS staff stand out amongst other clinical staff at the hospital, solving the problem that they were initially unrecognizable.
Making it easier to navigate to FVS services spots
The redesigned 3D map simplifies navigation by clearly marking indoor and outdoor areas, providing tailored directions, and showing how FVS supports families in finding their way.
