Case 04
From Play to Loyalty: A Growth-Driven Membership Strategy
ChompShop
From Play to Loyalty: A Growth-Driven Membership Strategy
ChompShop's early strategy
Overview
I led a design strategy that turns a single purchase into an ongoing journey, fostering long-term engagement, brand loyalty, and lasting customer relationships.
My Role
Lead Design Strategist
Company
ChompShop
Timeline
March 2024- June 2024
Team
2 Co-Lead
1 Visual Designer
1 Illustrationist
Skills
Strategy
Presentation
Figma
Co-Design Workshops
Problem
How do you keep users consistently engaged after they’ve purchased a physical device?
Solution
Introducing the ChompShop Inventor Club,
A membership that bridges the gap between in-person making with remote learning in a way that prolongs engagement from a one-time experience to a lifetime one.
As a group we determined the style of the Inventor Club website, which follows the original Inventor Website typography and color choice plus a 3D and 2D graphics integration — a reference to the kids's learning process from 2D to 3D, and at the same time appealing to the potential users.
I spearheaded the design system following Materials Design and WCAG guidelines.
Concepts
Collaboration
Learning
Prompting
Setting the Context
Chompshop, previously InvenTABLE, is a kid-safe cardboard-cutting power tool startup with over 1 million Kickstarter backing, and now Shark Tank backing (aired 11/15/2024!).
Co-founders and MS:IPD alumni Kauai and Max consulted us to amp up the digital aspect of their product. My task includes co-leading the team with research, strategy, and design directions, and spearheading the landing page website creation.
Goal
As a physical one-time purchase product, ChompShop faces the problem of a lack of community and engagement --- how do you keep the fun going strong after users have purchased the product?
My role
Inspired by the founders' visions and in-depth user research, I co-lead the team to strategize, an online community for ChompShop to consistently engage users and reach to more potential users.