About
Hey! My name is Cindy, or Chia-yu Chang.
I specialize in designing thoughtful platforms for healthcare and SaaS, always guided by deep curiosity and respect for people’s lived realities. Whether I’m mapping a clinician’s decision flow or shaping a startup’s MVP, I bring clarity, care, and craft into everything I make.
Recently, I completed my master’s in Integrated Product Design at the University of Pennsylvania, a program that reflects how I think and work: blending design, engineering, and business to create meaningful, real-world solutions.
My background is in Cognitive Science and Communication from UC San Diego, where I first discovered my love for understanding people: their behaviors, needs, and how they interact with the world. That curiosity sparked my path into UX and continues to shape how I design today.
Recently, I completed my master’s in Integrated Product Design at the University of Pennsylvania, a program that reflects how I think and work: blending design, engineering, and business to create meaningful, real-world solutions.
My background is in Cognitive Science and Communication from UC San Diego, where I first discovered my love for understanding people: their behaviors, needs, and how they interact with the world. That curiosity sparked my path into UX and continues to shape how I design today.



What I Do
Empathetic Systems Thinking
Designing experiences that prioritize nuance, context, and real human needs, especially in complex workflows.
Empathetic Systems Thinking
Designing experiences that prioritize nuance, context, and real human needs, especially in complex workflows.
Empathetic Systems Thinking
Designing experiences that prioritize nuance, context, and real human needs, especially in complex workflows.
Adaptive Vision & Action
Bringing flexibility and foresight to build solutions that evolve with users, teams, and systems.
Adaptive Vision & Action
Bringing flexibility and foresight to build solutions that evolve with users, teams, and systems.
Adaptive Vision & Action
Bringing flexibility and foresight to build solutions that evolve with users, teams, and systems.
Strategic Team Player
Collaborating across disciplines to align product vision with user insight and business goals.
Strategic Team Player
Collaborating across disciplines to align product vision with user insight and business goals.
Strategic Team Player
Collaborating across disciplines to align product vision with user insight and business goals.
Experience
ChristianaCare
UX Design Intern
Jun - Aug 2024
Wilmington, DE
Redesigned and optimized workflows for an enterprise data collection platform, improving information architecture and cross-role usability as a product owner
Delivered wireframes validated through 15 usability tests with 88% task success rate in a 4-week agile sprint cycle
Collaborated cross-functionally w/ Innovation team
ChristianaCare
UX Design Intern
Jun - Aug 2024
Wilmington, DE
Redesigned and optimized workflows for an enterprise data collection platform, improving information architecture and cross-role usability as a product owner
Delivered wireframes validated through 15 usability tests with 88% task success rate in a 4-week agile sprint cycle
Collaborated cross-functionally w/ Innovation team
ChristianaCare
UX Design Intern
Jun - Aug 2024
Wilmington, DE
Redesigned and optimized workflows for an enterprise data collection platform, improving information architecture and cross-role usability as a product owner
Delivered wireframes validated through 15 usability tests with 88% task success rate in a 4-week agile sprint cycle
Collaborated cross-functionally w/ Innovation team
CraftOn
Product Designer, Founder
Sep 2024- Present
Philadelphia, PA
CraftOn
Product Designer, Founder
Sep 2024- Present
Philadelphia, PA
CraftOn
Product Designer, Founder
Sep 2024- Present
Philadelphia, PA
Faner
Product Designer
Jun 2024- May 2025
Remote
Faner
Product Designer
Jun 2024- May 2025
Remote
Faner
Product Designer
Jun 2024- May 2025
Remote
ChompShop
Lead Design Strategist
Mar - Jun 2024
Philadelphia, PA
ChompShop
Lead Design Strategist
Mar - Jun 2024
Philadelphia, PA
ChompShop
Lead Design Strategist
Mar - Jun 2024
Philadelphia, PA
HealingHand
UX Designer
May - Oct 2023
Remote
HealingHand
UX Designer
May - Oct 2023
Remote
HealingHand
UX Designer
May - Oct 2023
Remote
UPenn Libraries
Digital Content Assistant
Sep 2024 - May 2025
Philadelphia, PA
UPenn Libraries
Digital Content Assistant
Sep 2024 - May 2025
Philadelphia, PA
UPenn Libraries
Digital Content Assistant
Sep 2024 - May 2025
Philadelphia, PA
UCSD Libraries
UX Designer
Aug 2022 - Mar 2023
La Jolla, CA
UCSD Libraries
UX Designer
Aug 2022 - Mar 2023
La Jolla, CA
UCSD Libraries
UX Designer
Aug 2022 - Mar 2023
La Jolla, CA
What I use
Awards
IF Design Award
2024
IF Design Award
2024
IF Design Award
2024
Red Dot Award
2024
Red Dot Award
2024
Red Dot Award
2024
Inclusive Excellence
UCSD, 2024
Inclusive Excellence
UCSD, 2024
Inclusive Excellence
UCSD, 2024
Chase Design Challenge
Finalist, 2025
Chase Design Challenge
Finalist, 2025
Chase Design Challenge
Finalist, 2025
Fun
Maget Designs for My Parents
Lasercut | Procreate | Adobe illustrator
Maget Designs for My Parents
Lasercut | Procreate | Adobe illustrator
Maget Designs for My Parents
Lasercut | Procreate | Adobe illustrator

Art of the Web
HTML | CSS | Github

Art of the Web
HTML | CSS | Github

Art of the Web
HTML | CSS | Github

I'm Home
HTML | CSS | IFTTT

I'm Home
HTML | CSS | IFTTT

I'm Home
HTML | CSS | IFTTT