About
Hey! My name is Cindy, or Chia-yu Chang.


I specialize in designing thoughtful platforms for healthcare and SaaS, always guided by deep curiosity and respect for people’s lived realities. Whether I’m mapping a clinician’s decision flow or shaping a startup’s MVP, I bring clarity, care, and craft into everything I make.


Recently, I completed my master’s in Integrated Product Design at the University of Pennsylvania, a program that reflects how I think and work: blending design, engineering, and business to create meaningful, real-world solutions.

My background is in Cognitive Science and Communication from UC San Diego, where I first discovered my love for understanding people: their behaviors, needs, and how they interact with the world. That curiosity sparked my path into UX and continues to shape how I design today.
Recently, I completed my master’s in Integrated Product Design at the University of Pennsylvania, a program that reflects how I think and work: blending design, engineering, and business to create meaningful, real-world solutions.

My background is in Cognitive Science and Communication from UC San Diego, where I first discovered my love for understanding people: their behaviors, needs, and how they interact with the world. That curiosity sparked my path into UX and continues to shape how I design today.
What I Do
Empathetic Systems Thinking

Designing experiences that prioritize nuance, context, and real human needs, especially in complex workflows.

Empathetic Systems Thinking

Designing experiences that prioritize nuance, context, and real human needs, especially in complex workflows.

Empathetic Systems Thinking

Designing experiences that prioritize nuance, context, and real human needs, especially in complex workflows.

Adaptive Vision & Action

Bringing flexibility and foresight to build solutions that evolve with users, teams, and systems.

Adaptive Vision & Action

Bringing flexibility and foresight to build solutions that evolve with users, teams, and systems.

Adaptive Vision & Action

Bringing flexibility and foresight to build solutions that evolve with users, teams, and systems.

Strategic Team Player

Collaborating across disciplines to align product vision with user insight and business goals.

Strategic Team Player

Collaborating across disciplines to align product vision with user insight and business goals.

Strategic Team Player

Collaborating across disciplines to align product vision with user insight and business goals.

Experience
ChristianaCare

UX Design Intern

Jun - Aug 2024

Wilmington, DE

Redesigned and optimized workflows for an enterprise data collection platform, improving information architecture and cross-role usability as a product owner

Delivered wireframes validated through 15 usability tests with 88% task success rate in a 4-week agile sprint cycle

Collaborated cross-functionally w/ Innovation team

ChristianaCare

UX Design Intern

Jun - Aug 2024

Wilmington, DE

Redesigned and optimized workflows for an enterprise data collection platform, improving information architecture and cross-role usability as a product owner

Delivered wireframes validated through 15 usability tests with 88% task success rate in a 4-week agile sprint cycle

Collaborated cross-functionally w/ Innovation team

ChristianaCare

UX Design Intern

Jun - Aug 2024

Wilmington, DE

Redesigned and optimized workflows for an enterprise data collection platform, improving information architecture and cross-role usability as a product owner

Delivered wireframes validated through 15 usability tests with 88% task success rate in a 4-week agile sprint cycle

Collaborated cross-functionally w/ Innovation team

CraftOn

Product Designer, Founder

Sep 2024- Present

Philadelphia, PA

CraftOn

Product Designer, Founder

Sep 2024- Present

Philadelphia, PA

CraftOn

Product Designer, Founder

Sep 2024- Present

Philadelphia, PA

Faner

Product Designer

Jun 2024- May 2025

Remote

Faner

Product Designer

Jun 2024- May 2025

Remote

Faner

Product Designer

Jun 2024- May 2025

Remote

ChompShop

Lead Design Strategist

Mar - Jun 2024

Philadelphia, PA

ChompShop

Lead Design Strategist

Mar - Jun 2024

Philadelphia, PA

ChompShop

Lead Design Strategist

Mar - Jun 2024

Philadelphia, PA

HealingHand

UX Designer

May - Oct 2023

Remote

HealingHand

UX Designer

May - Oct 2023

Remote

HealingHand

UX Designer

May - Oct 2023

Remote

UPenn Libraries

Digital Content Assistant

Sep 2024 - May 2025

Philadelphia, PA

UPenn Libraries

Digital Content Assistant

Sep 2024 - May 2025

Philadelphia, PA

UPenn Libraries

Digital Content Assistant

Sep 2024 - May 2025

Philadelphia, PA

UCSD Libraries

UX Designer

Aug 2022 - Mar 2023

La Jolla, CA

UCSD Libraries

UX Designer

Aug 2022 - Mar 2023

La Jolla, CA

UCSD Libraries

UX Designer

Aug 2022 - Mar 2023

La Jolla, CA

What I use
Awards

IF Design Award

2024

IF Design Award

2024

IF Design Award

2024

Red Dot Award

2024

Red Dot Award

2024

Red Dot Award

2024

Inclusive Excellence

UCSD, 2024

Inclusive Excellence

UCSD, 2024

Inclusive Excellence

UCSD, 2024

Chase Design Challenge

Finalist, 2025

Chase Design Challenge

Finalist, 2025

Chase Design Challenge

Finalist, 2025

Fun
Maget Designs for My Parents

Lasercut | Procreate | Adobe illustrator

Maget Designs for My Parents

Lasercut | Procreate | Adobe illustrator

Maget Designs for My Parents

Lasercut | Procreate | Adobe illustrator

Art of the Web

HTML | CSS | Github

Art of the Web

HTML | CSS | Github

Art of the Web

HTML | CSS | Github

I'm Home

HTML | CSS | IFTTT

I'm Home

HTML | CSS | IFTTT

I'm Home

HTML | CSS | IFTTT

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